context adaptivity

A consolidated view of context for intelligent systems
This paper’s main objective is to consolidate the knowledge on context in the realm of intelligent systems, systems that are aware of …
Christine Bauer, Alexander Novotny
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Considering context in the design of intelligent systems: current practices and suggestions for improvement
Ubiquitous sensing allows systems to exploit almost any kind of context, and enables the design of intelligent systems that are aware …
Christine Bauer, Anind K. Dey
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Considering context in the design of intelligent systems: current practices and suggestions for improvement
Location-based advertising on mobile devices: a literature review and analysis
Location-based advertising (LBA) allows the delivery of advertising messages to consumers in places that are known for their particular …
Christine Bauer, Christine Strauss
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The business with digital signage for advertising
The market for digital signage has been growing at an accelerated pace for years. The benefits of novel approaches—such as …
Christine Bauer, Natalia Kryvinska, Christine Strauss
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Designing a music-controlled running application: a sports science and psychological perspective
Music has long been acknowledged for its effects on participants in sports and exercise. For casual runners music may act as a …
Christine Bauer, Anna Kratschmar
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Designing a music-controlled running application: a sports science and psychological perspective
A framework for conceptualizing context for intelligent systems (CCFIS)
As sensing technologies advance, designers face an increasing variety of exploitable context when they create intelligent …
Christine Bauer
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Adaptation strategies to increase advertisement effectiveness in digital media
Personalization can break through the information clutter in digital media and increase advertising effectiveness. However, the term …
Christine Bauer, Peter Lasinger
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Reactive music: when user behavior affects sounds in real-time
It is a natural predisposition of humans to respond to the rhythmical qualities of music. Now, we turn the setting around: The music …
Christine Bauer, Florian Waldner
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Reactive music: when user behavior affects sounds in real-time
Context-aware services in cooperative value chains: a key player-centred approach
The progress in context-aware systems is predominantly technology-driven, leading to innovations in technology- savvy industries while …
Christine Bauer, Christine Strauss, Christian Stummer, Alexander Trieb
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A conceptual framework for backend services of contextual digital signage
Digital signage is a rapidly emerging marketing channel that promises to reach out to consumers at any time and any place. Still, it is …
Christine Bauer, Paul Dohmen, Christine Strauss
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Kontextadaptive Systeme: überall—auch in der Werbung
Talk at WU Competence Day 2011.
17 November 2011
Interactive digital signage: an innovative service and its future strategies
Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field; first empirical attempts …
Christine Bauer, Paul Dohmen, Christine Strauss
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Context adaptivity as enabler for meaningful pervasive advertising
Socio-demographic user profiles are currently regarded as the most convenient base for successful personalized advertising. However, …
Christine Bauer
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Conceptualizing context for adaptive pervasive commerce
In retail, demographics are currently regarded as the most convenient base for successful personalized marketing. However, signs point …
Christine Bauer, Sarah Spiekermann
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Conceptualizing context for pervasive advertising
Profile-driven personalization based on socio-demographics is currently regarded as the most convenient base for successful …
Christine Bauer, Sarah Spiekermann
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Context-adaptive technology for the efficient allocation of human attention
Talk at the International Doctoral and Junior Faculty Consortium organized at 5th Mediterranean Conference of Information Systems (MCIS 2010).
12 September 2010
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Context-adaptive technology for the efficient allocation of human attention