Pervasive Advertising

A conceptual framework for backend services of contextual digital signage
Digital signage is a rapidly emerging marketing channel that promises to reach out to consumers at any time and any place. Still, it is …
Christine Bauer, Paul Dohmen, Christine Strauss
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Context adaptivity as enabler for meaningful pervasive advertising
Socio-demographic user profiles are currently regarded as the most convenient base for successful personalized advertising. However, …
Christine Bauer
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Conceptualizing context for adaptive pervasive commerce
In retail, demographics are currently regarded as the most convenient base for successful personalized marketing. However, signs point …
Christine Bauer, Sarah Spiekermann
PDF Cite Slides JOURQUAL3: B VHB 2024: A GGS 2021: B
Conceptualizing context for pervasive advertising
Profile-driven personalization based on socio-demographics is currently regarded as the most convenient base for successful …
Christine Bauer, Sarah Spiekermann
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